Your shoe has a soul

11 Jun


Nike’s Reuse-a-Shoe program is about taking your old smelly sneakers and turning them into courts, tracks and athletic fields.  Since they started the program in 1990 they turned 28 million pairs and 36,000 tons of scrap materials into what they like to call Nike Grid and made over 450,000 sporting grounds with this material. Covering about 632 million square feet, which is basically the entire island of Manhattan.

The idea that my old pair of Nike’s,which I most likely became attached to, don’t have to go to waste and actually serve a sporting purpose, appeals a great deal to me and is actually a little reassuring. To show people what they are up to, Nike teamed up with design and motion studio ManvsMachine to create a cool animated video which shows basics of this process.



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